SEO link building
(but more human)
AI is taking over search from all angles, and the saying “content is king” is old-hat. AI can generate perfectly optimised content in niche topic clusters at lightning speed, so how can search engines determine value between the billions of web pages indexed?
The same complication exists for links which can similarly be automated & spammed. In response, Search Engines are actively looking for ways to punish AI generated content on their platforms.
We believe the trust signals of the future will those that showcase the humanity behind a digital presence. A Large Language model (LLM) cannot demonstrate its humanity – but we can.
The key to successful link-building lies in planning, thoughtfulness, and years of refining processes – in short, experience.
We’re here to apply our business and marketing experience to help companies, organisations, and niche projects showcase their human side to search engines. The result? A boost in search rankings, improved search presence, and real-world results.
Whether you need a consultant to develop a strategy for your team, or hire expert link builders, get in touch.
But, how will we do it?! We’ll tell you.
c. Links + jumps = Happy humans.
When working with human-owned websites, outcomes can be unpredictable.
We firmly believe that bulk link-building packages are obsolete—especially as AI turns search marketing in it's head.
Every project has unique goals, and the metrics for success are similarly unique. We'll tailor our approach to your specific objectives, collaboratively measuring progress and refining the strategy as we go. After all, that’s what humans do best!
b. Plan + Outreach = Links.
Why we are building links, is somewhat more important than how
At this stage, much of what we do is instinctive: how we write an email, when to send it, and even who to send it to. We carefully assess whether prospects are worth the effort, if content will attract links, and whether a link aligns with our philosophies and expectations.
When you work with us, all you need to do is plug us into your current search marketing, and we'll do the hard bit.
a. Research + You = strategy.
This is where our years of experience comes into play. The key to a successful link-building campaign is understanding you.
Each project is treated as a unique opportunity. We thoroughly research your website, potential links suited to your niche or topic, craft a tailored outreach strategy, and set it in motion.
Our approach prioritises thoughtfulness, creativity, and genuine connection with the humans behind the website.
Listen to Sam speaK
Sam, our link-building expert, was invited onto the Niche Pursuit Podcast to chat about link-building & creating businesses using SEO.
Like what you hear? Get in touch.
Any evidence of our work?

Case study: Spanish Food.
This is not so much a case study about link building, as it is a journey into how we created a business - using SEO - from nothing […]

Case Study: CBD Niche
There is absolutely no chill in the CBD industry. We've got a few stories to tell, and some examples of creative SEO link building. […]

Smarter Prospecting.
It’s hard to settle on which dystopia we’re moving quickly towards, but Huxley may be closer to our current world than Orwell. […]
What services do we offer?
Link Building
You know what links can do to benefit your SEO? But find it difficult. Let us get our hands dirty and start building links!
Consultancy
We love speaking about link building. Do you have a strategy in place, but need to figure out how it's working? We've got you.
Traning
Something we get excited about is helping mentor and train teams to build links. Do you have a team? We have a training plan.
