PR, BUT THOUGHT-FULLY OPTIMISED FOR SEO
PR campaigns can be incredibly effective, drawing attention to your brand from trusted sources. But what happens once the campaign is over?
We’ve found that the PR agencies we’ve worked with overlook the long-term digital impact a campaign can have – especially in bolstering a brand’s presence on search.
With a search-first mindset, a PR campaign can be strategically planned to build a network of trust signals – for search engines and customers – while simultaneously creating organic lead-generation funnels.
Each project begins with a campaign that blends PR, SEO and human psychology, delivering highly cost-effective real world results.
But how does it all work?
The story behind our thinking.
We developed this strategy to stand out in a highly competitive food supplement niche. Unfortunately (but thankfully for our creativity), we didn’t have access to traditional paid marketing channels and had a lean budget, so every penny had to count.
We quickly realised that PR campaigns and featured articles weren’t as cost-effective as we needed them to be.
We were desperate to find a creative way to build trust, attract potential customers into keyword-specific sales funnels, protect and promote our online brand identity, and secure valuable backlinks to critical web pages -all while signalling to search engines which keywords our website should rank for. The results? Far beyond what any paid advertising could have achieved.
We worked with several publications and PR agencies, unfortunately, we couldn’t find the right fit to scale our idea. So, we seized the opportunity to build our own team.
Now, we treat every campaign as a stand-alone project (PR+OJECT), combining in-depth research, thoughtful planning, and impactful execution.
We offer consultancy to put together a killer strategy that will elevates your PR campaigns into organic sales funnels. Interested? Get in touch.
But what would happen if we ran a PR+Oject for you?
c.Big jumps = Happy Humans
The results speak for themselves.
We create a highly cost-effective sales funnel by providing value through SEO-optimized (and useful) content that drives both traffic and trust to your product or service
We craft content designed to be helpful and informative, ensuring it surfaces when searchers have questions. As they click on links leading to your website or search for your brand (brand-search is a key trust signal for search engines), they find the solutions they need.
Search engines recognise your landing pages as valuable resources for users, which typically results in higher rankings for your site.
The outcome is a PR campaign tailored to attract organic traffic using external assets and key landing pages.
b. The psychology at play.
When we search online, we are subconsciously looking for the result that is most likely to disappoint us the least—one that solves our problem with the least chance of a problem.
We seek trust signals, or "spark points," to guide us toward the option that checks the most boxes. Therefore, it’s crucial to understand these "spark points" and apply them strategically in the customer journey (7-11-4 rule) to connect searchers to your business. This creates leads who are not only well-informed but also trust your brand
Search engines operate similarly, using trust metrics like backlinks from reputable sites to determine which results to rank. Think of it as a friend recommending a business—those referrals signal trust.
We PR & outreach to craft valuable, industry- and keyword-specific content that attracts, educates and builds trust—both with potential clients and search engines.
a. SEO + Digital PR + Research.
Each PR+OJECT we take on, we view as a stand-alone initiative. This approach allows us to maintain razor-sharp focus on specific products, pages, topics, and keywords.
To formulate our plan, we conduct in-depth research on the product or service, identifying key search terms, documenting commonly asked questions, and constructing a content flow that educates and engages potential consumers.
We leverage our SEO expertise to create content that is both useful and cohesive, driving search traffic and boosting link authority to your website.
What sets apart short-term trends from long-term success is the combination of thorough research, know-how, and careful planning.
What services do we offer?
Digital PR.
We know that finding good digital PR is difficult. Because we needed it too. We ended up doing it all ourselves, so we can now do it for you.
Consultancy.
We've implemented some PR+OJECT strategies over the years, and seen other companies dominate their niche with them. Let us talk you through it.
Strategy.
PR strategy is quite simple - but the SEO element is where our service shines. We combine PR & SEO to ensure that you're getting the most from every cent spent.