DIGITAL ASSET ECOSYSTEMS of "spark points" that build trust.
Hyperlinks from other websites tell search engines how trustworthy and valuable a website is.
The logic: websites, trusted by search engines, pass some of their trust on to the website they are linking to. Search engines have taken this approach because it is how humans work too. We trust something more when trustworthy people recommend it. It is part of our evolutionary psychology.
Trust is earned. The trouble with the online world is that it is extremely hard to trust anything we see; so trust online is earned double!
The mind needs to connect a few dots before making a purchase. Usually, they choose a business that has earned their trust the most – and is likely to disappoint the least.
Interestingly, the human mind does not search out the ‘best’ option, we’re actually searching for the “least bad” option. Seems counter-intuitive but makes perfect sense when you think about the effect evolutionary psychology has on consumer behaviour.
We’ve refined a method that combines human psychology and years of work in digital marketing and building online businesses. We can help you create an ecosystem of assets that will inform and warm leads to turn your lead-generation strategy from random and hopeful – to strategic, thoughtful and (most importantly) effective.
We’ll help you plot a map of “spark points” that enable consumers to link the dots and get your leads jumping to do business with you.
Plinketto machine theory.
Most lead generation funnels that use SEO, or online marketing, closely resemble a Plinketto machine. A puck is dropped in from the top and strikes pins on the way down, each time changing direction at random into a port at the bottom. In theory, each port has the same opportunity to receive a puck.
What if, we could change the pins a little bit? Plot them in a way that adjusts the odds in our favour?
That is our theory. We can’t really control which direction the puck goes, but we can do what we can to create a journey that allows customers to fall onto “spark points” that build trust and produce evangelical customers who add further value to your ecosystem.
What to know more? Get in touch and book in some time for us to have a look at what your business lead generation system may be missing.