Plug-in Digital PR & SEO Link Building Agency.

SEO Link Building.
Whatever people may say, SEO link building is more important than ever. It may be tempting to move towards AI and automation, but the future is 'more human'. Plug in our SEO link building service to get your rankings jumping.

PR + OJECTS.
You have a product, project or service in a busy market & plan on a digital PR campaign? But, you also want search engines to take notice of the buzz you're creating!? We take on PR+OJECTS: thoughtfully planned digital PR campaigns.

Trust magnets.
A commitment from a customer requires trust "spark points" linking together, perfectly. It takes double the work to earn trust online. We have designed strategies to make sure the wires connecting people to you, are faultless.
We do more than SEO link building.
On the surface, we’re an SEO link-building agency—but at our core, we’re a team of entrepreneurial problem solvers who understand the power of search marketing. We love crafting creative, lateral-thinking marketing campaigns that build powerful digital connections. These connections don’t just grow your search presence—they solidify your brand, welcome & retain consumers.
People often claim that SEO and search are dead – BUT – we believe search has simply evolved into something unrecognisable to most marketers. It’s no longer about gaming the system; it’s about aligning with it. It’s becoming increasingly clear that search engines are rewarding websites that are run by -and provide value to – HUMANS in the real world.
we believe that thoughtful, creative, and ethical search-first marketing campaigns are the future of digital marketing.”
Here’s the challenge: how does a brand become trusted by search engines and the humans who use them? That’s where we come in.
We bring our years of business and search marketing experience to help companies, organisations, and niche projects showcase their human side. By linking your real-world value to the digital space, we can spark a jump real-world results.
Patch notes
We spend a lot of time writing, thinking, and talking about SEO link building, search marketing, and the ever-changing digital world around us.
Things don’t always work in marketing… so we like to write about our thoughts, mistakes and the lessons we’ve learned. All can be found in our patch notes…

BULDING UNSEXY LINKS
Link building is a very strange thing. It’s simultaneously a very niche activity and the activity that […]

ETHICAL LINK BUILDING
I build a lot of links. Most of them are “unsexy”. I put that in quotes because, in my […]

The “attention economy” is a bubble.
It’s hard to settle on which dystopia we’re moving quickly towards, but Huxley may be closer to our current world than Orwell. […]

Case study: Spanish Food.
This is not so much a case study about link building, as it is a journey into how we created a business - using SEO - from nothing […]

Case Study: CBD Niche.
This is a long, personal story. There is absolutely no chill in the CBD niche. […]

Reddit Abuse.
Thanks to Google, it makes even more sense to abuse Reddit. Getting links or traffic has never been more valuable. […]
We're based in Edinburgh - but connect with the world!
We call the magical city of Edinburgh our home, but we’re citizens of the globe. Today’s world is connected in ways that previously were the stuff of dreams and imagination.
Therefore, it is a point of pride to be able to connect with clients from as far flung as East Africa, the USA, Spain and here in the UK.
Wherever you are – whatever your needs – we can build you links that make an impact in your real world (wherever that may be).
